When talking about how to set up ecommerce tracking, your primary goal should be to track a customer’s purchase. Tracking sales from your customers is by far the most important tracking that you can do.
Without knowing your ecommerce analytics information you are completely lost as to where your ad spending is being more effective. Plus, more importantly you need to know if you are losing money.
With an ecommerce tracking software program it will allow you place an analytics tracking code to track your transaction data and different data such as, items ordered, your shopping cart, item category, your sales source, keywords, and even the most basic data such as visitors and page views.
By just adding some simple analytics tracking it will allow you to accurately track and measure your ecommerce transactions. Plus tracking sales with an analytics tracker allows you to calculate your ROI of your marketing campaigns.
Double the ROI of your online advertising with the w3roi conversion tracker